A healthy and sustainable fast food restaurant in need by today’s American families.
Americans love their fast food; in fact fast food has become such a part of the American culture
that many Americans don’t even consider the health consequences of eating at these
establishments. Fast food establishments have been able to fill Americans' plates for breakfast,
lunch, and dinner. Once a consumer enters a fast food restaurant a smartly packaged meal is
presented to the consumer almost instantly. In the next few minutes the objects representing
food are then devoured, this results in a feeling of fullness followed by fatigue and often times
guilt (for various reasons). However it is obvious that the consumer will return time and time
again despite the full recollection of their past experience. This repeated action has resulted in
the downward spiral of Americans' health. The media has recently reported that record
numbers of Americans both adults and children are struggling with obesity. To that end the
creation of a healthy alternative that fits into the busy lifestyle of the American family is not an
option anymore it’s a necessity. My objective is to create a healthy alternative for the consumer,
my establishment uses similar tactics as the traditional fast food chain has utilized by providing,
i.e.; fast, convenient, tasty, and inexpensive food. The environment is designed in a sustainable
manner to emphasize a healthy lifestyle. Quality of food, air, environment, and health are all
important factors in the design of this establishment. No longer will American families need to
feel that there is no good alternative to the convenience of fast food. Sprout provides an
affordable and healthy meal that enriches the consumers mind, body, and soul.
Submitted in partial fulfillment of the degree of Masters of Arts
Corcoran College of Art + Design (Washington, D.C.)
Masters Theses from the Corcoran College of Art + Design
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