An examination of The House Beautiful’s articles and advertisements demonstrates how the popular press, and in particular a decorating magazine, promoted America’s broad enthusiasm for American Indians at the turn-of-the-century, including the collecting and decorating with Indian-themed objects, while it
simultaneously shaped an image of Indians amongst the American public. During the period of 1896 through 1906, which represents the first ten years of The House
Beautiful’s existence, as well as the height of the “Indian craze” in America, Indians were portrayed in the magazine’s articles as disappearing and primitive, as well as inspiring and artistic. This image of Indians generated by the articles was also reinforced and
used by advertisers in the magazine. The House Beautiful fueled the romantic fervor for American Indians, which Helen Hunt Jackson, and others, inspired.
Submitted in partial fulfillment of the degree of Masters of Arts
Corcoran College of Art + Design (Washington, D.C.)
Masters Theses from the Corcoran College of Art + Design
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